Resume
Pejman Haft
Senior product designer for complex enterprise SaaS, CRM, analytics, and
AI-assisted workflows.
- 16+ years
- Enterprise product design across CRM, data, and analytics tools
- SugarCube
- Led product design on Sugar's first AI capability
- 411k+ views
- Grew Puroresu Project through product, content, and social strategy
Experience
Puroresu Project, Independent Project
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Built an interactive archive of Japanese professional wrestling
history, turning profiles, timelines, lineage maps, venues, matches,
and editorial trails into a connected archive.
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Own the full product loop: research, information architecture, UX/UI,
brand direction, editorial standards, front-end implementation, and
growth experiments.
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Connected product design, editorial storytelling, and social content
strategy: 411,381 Instagram views, 139,407 viewers, and 29,762
interactions from July 28 to August 26, 2026. Google Analytics
recorded 2,143 active users and 10,543 website views for the same period.
SugarAI / SugarCRM, Orlando, FL (Remote)
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Worked as part of the product team that built SugarCube, SugarCRM's
first AI assistant, designing CRM workflows for insights, summaries,
recommendations, and system-generated guidance.
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Led SugarAI mobile research with five sales reps and tested the
visit-centered prototype with two. Feedback informed personal-calendar
synchronization on the next-release roadmap.
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Designed a natural-language report-building concept with direct
editing, review, previews, and history. Testing with three sales reps
supported offering both chat and direct controls.
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Partnered with product, engineering, data, and design to turn
ambiguous AI capabilities into shippable experiences inside a mature
enterprise CRM platform.
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Led and shipped 2 brand overhauls that unified the UI look and feel
across the full SugarCRM product suite.
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Mentored five designers through product context, critique,
and practical design guidance.
SugarCRM, Orlando, FL
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Designed shipped CRM workflows and dashboards for people working
through dense customer and sales data, carrying work from discovery
through prototype, implementation, and release.
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Created reusable flows, prototypes, and design-system patterns that
made complex work easier to follow and gave product teams a more
consistent foundation.
Hitachi Vantara / Pentaho, Orlando, FL
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Worked as part of the product team behind Pentaho Data Integration
(PDI), making complex data integration and analytics workflows easier
to understand across Pentaho’s enterprise products.
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Created shared patterns, component libraries, and standards for teams
working across the Pentaho product suite.
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Led on-site research and UX design for a Disney ride-maintenance
experience that progressed to pilot. Designed portable access to
component health and connected maintenance workflows, partnering
with a junior designer on production assets.
Avectra / Abila Inc., Orlando, FL
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Designed core experiences for NetForum Pro and NetForum Enterprise,
carrying the work from early sketches through implementation.
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Redesigned shopping and checkout so membership and commerce tasks were
easier to understand and complete.
Metra Electronics, Daytona Beach, FL
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Designed catalogs, packaging, and large-format CES and SEMA displays,
working with print vendors from concept through final production.
